When I was 24 I just finished my Bachelor in Media Management in Berlin. Instead of starting to work or to continue studying with a master degree right away - my neighbor Max asked me to follow him hitchhiking direction "East".

I decided to do so. 

With this trip the idea for TheStoryBehindTheLabel grew. I wanted to show the beauty about where I am going. After many journeys I already did, I felt ready now to share my experience and show what you can learn from different cultures. 

Moreover I wanted to show how much we are already all connected only because of Fashion Industries. I was already engaged with the campaign  Fashion Revolution in Germany and I believed a change in textile and fashion industries is necessary. "A change" is quite a big word for an industry acting globally with economical, political, cultural and even law impacts - So what I do: I just start talking about everything which is related to it.  



Before that Fashion was the last thing I was interested in. Beeing pretty, buying the latest style did not satisfy me. Moreover while studying in Dublin - the home of Pennys/Primark - every kind of fashion seemed possible to have, for nearly no money and not worth to think about it. It was my todays best friends Fabi, who studied Textile and started to tell me whats happening behind the production of clothes I am wearing. I got to know about Monsanto, Rana Plaza and Fashion Industries in Africa, clothes donations and slavery. This was the first time I started to think about Fashion and it impacts. I noticed there are many more, just like me, who just don't  know anything about it. So I thought why not taking you with me on my journey learning about it.


So Max had this idea of traveling East and thats actually it - no time frame, no destination to reach. He packed his bags and hitchhiked from Berlin onwards. After 7 weeks I joined him in Istanbul, Turkey. Max and me promised ourselves to travel without time. We will react to the things/people/cultures/moments/trouble areas when they happen to us and in fact this will lead the way we really go. I will keep you updated or just check out Max blog.



Yes. I am afraid of an misunderstanding. This blog is not to bring the "western world" to the East. This blog is made for people who want to see, read and experience the East with me. It is made to show the beauty behind something different than the western standard. I am not writing in this blog to change. I am taking everybody who wants to on my journey to experience something, which happens besides the loud voices of money in advertising. And this also doesn't mean that advertising and money is a bad thing - TheStoryBehindTheLabel just focusses on everything what happens next to what's obvious. 



I am German but there are three reasons to blog in English:

  1. I am going to travel and you will find  a lot of pictures from people who more likely speak English than German - And I want them to understand what is written here.
  2. Some of my best friends are English-speaking and I wanted them to participate.
  3. I am too lazy to translate everything/ to write everything twice (sorry :) )


To be honest being naive, stupid and just not care would probably be an easier life. But I can't. I was lucky in my life. Being born in 1991 as a girl in Germany is like hitting the jackpot. I grew up in total freedom, was able to participate in higher education, enjoyed exchanged programs in school and I went half a year abroad when I was 16 to New Zealand and learned a lot about myself and independency, after school I was traveling around the world, experienced China with my two best girlfriends (probably the greatest adventure of my life), I studied and tuck an semester abroad in Dublin and met the most amazing people on this planet, who taught me that life can still be good when everything goes wrong, then I landed in Berlin and met inspiring people in this vibrant city - like Max, who takes me on this trip with him, which makes me telling the Story behind the Label to you :)

So now here I am, having all this fortune - I am glad and thankful, but when you grow up with having choices, think about your choice and make it a really good one! Take a risk and do what your heart tells you is right. Right? 


I am dyslexic - Nothing what kills me. But it attested me that is harder for me than others to write a text without spelling mistakes (Actually, also I think because most of my text are written in trains, airplanes, sitting on the street in front of hostels or something like that). Wel, I wil gife mi veriiie bessst & i jusst cahn sai i m sorrrie :)


Need to be said:

Angaben gemäß § 5 TMG:

Nora Milena Vehling
Pappelallee 8
10437 Berlin

Verantwortlich für den Inhalt nach § 55 Abs. 2 RStV:Nora Milena Vehling, Pappelallee 8, 10437 Berlin